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Project BA Digital Culture and Media


  • Credit value: 30 credits at Level 6
  • Coordinator: Scott Rodgers
  • Assessment: an 8000-word dissertation or a practice-led project comprising a 4000-word essay (100%)

Module description

The final-year project for the BA Digital Culture and Media provides you with an opportunity to independently explore a subject of your own choosing in depth. You can undertake either an academic project or a practice-led project.

An academic project involves addressing a problem or question through an extended dissertation. You will develop familiarity with, and a critical evaluation of, the theoretical and methodological issues related to a defined research question, usually conducting a review of the related scholarly literature. In most cases, you will also carry out some form of data collection and/or analysis. This may include interviews, textual/visual/online analysis, ethnographic observations, or questionnaires, amongst other possible methods.

A practice-led project combines a well-defined digital culture/media practice component with a critical practice essay, where you put the practice component of your project into a well-developed academic and theoretical context. The form the practice component might take can vary (e.g. a short video or audio documentary, a web publication or platform, a mobile application, a portfolio of writing or another form of media work) but in all cases will involve either a submission of a specific media object, or a thoroughly documented presentation of your media-related practice.

Indicative module content

  • Formulating a research question/topic
  • Defining a practice element
  • Appropriately scoping the project
  • Researching and reviewing literature
  • Choosing, accounting for and justifying methodologies
  • Research techniques and technologies
  • Conducting various forms of data collection
  • Principles and approaches to data analysis
  • Issues of format and presentation

Learning objectives

By the end of this module, you will have:

  • an understanding of, and engaged with, interdisciplinary approaches to digital culture and media
  • awareness of distinct theoretical perspectives and the relations and tensions between them
  • an awareness of the historical and/or contemporary developments in media-related practices, technologies, content and organisational forms.