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Digital Marketing Initiative, Work Placement


  • Credit value: 30 credits at Level 7
  • Convenor and tutor: Marco Scalvini
  • Assessment: a 5000-word essay (100%)

Module description

This module provides the opportunity to use skills acquired on the course by undertaking a placement in an arts-related organisation. It will give you the chance to develop a range of professional skills and apply theory to ‘real-life’ situations.

In the term preceding the work placement you may attend preparatory sessions including CV and cover letter preparation, interview preparation and a briefing on available placements. You will then attend an interview, which may involve representatives from the partner organisation.

During the placement you will also attend two seminars to discuss your progress and chosen project topic.

Placements are usually offered on a part-time basis, 2-3 days a week over 10 weeks.

Learning objectives

By the end of your work placement, you will have:

  • developed your vocational and/or academic skills
  • greater insight into the specific institutional culture of the host organisation
  • an expanded knowledge of the sector
  • applied your theoretical and historical knowledge of the sector to concrete work-based situations
  • the ability to combine theoretical and practical knowledge of the field
  • contrasted perspectives on disparities between theory and practice
  • articulated the relevance for employment of the skills gained
  • increased your preparedness for employment.