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Managing Digital Media


  • Credit value: 30 credits at Level 7
  • Convenor: Marco Scalvini
  • Assessment: a 4000-6000-word project (100%)

Module description

This module gives you experience in the management of digital media development from strategy, purpose and initial project research through to the proposal and presentation of a distinctive professional business plan related to your own personal or professional interests. You choose a project topic for development, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation. You will produce proposals and plans for assessment with a logical progression of ideas and a practical application of theories and models informed by your own interests and independent research, and complete a reflective personal log that relates to your benchmarks for the course and future career development.

Indicative module syllabus

  • Features of the creative industries
  • Market research
  • Innovation and change in projects
  • Strategy
  • Business analysis and communication tools
  • Principles of project management
  • Agile/SCRUM
  • Managing resources and costing
  • Managing customers
  • Project communications
  • Key tools and techniques for risk management
  • Business planning
  • Communication management in the project context
  • Managing scope, change and quality
  • Managing technical and hardware issues
  • Professional levels of visual and written presentation
  • Personal statement and professional development
  • Book report

Learning objectives

By the end of this module you will should able to:

    • articulate the language and context of digital media and its application across society and business
    • understand the historical development of areas of digital in business and social contexts and their relation to future changes
    • understand the different approaches to digital and project management processes and associated tools and techniques
    • use a range of tools and techniques to communicate your project to different audiences
    • articulate the link between your project and your own personal and professional development.