Managing Digital Media
Overview
- Credit value: 30 credits at Level 7
- Convenor: Marco Scalvini
- Assessment: a 4000-6000-word project (100%)
Module description
This module gives you experience in the management of digital media development from strategy, purpose and initial project research through to the proposal and presentation of a distinctive professional business plan related to your own personal or professional interests. You choose a project topic for development, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation. You will produce proposals and plans for assessment with a logical progression of ideas and a practical application of theories and models informed by your own interests and independent research, and complete a reflective personal log that relates to your benchmarks for the course and future career development.
Indicative module syllabus
- Features of the creative industries
- Market research
- Innovation and change in projects
- Strategy
- Business analysis and communication tools
- Principles of project management
- Agile/SCRUM
- Managing resources and costing
- Managing customers
- Project communications
- Key tools and techniques for risk management
- Business planning
- Communication management in the project context
- Managing scope, change and quality
- Managing technical and hardware issues
- Professional levels of visual and written presentation
- Personal statement and professional development
- Book report
Learning objectives
By the end of this module you will should able to:
- articulate the language and context of digital media and its application across society and business
- understand the historical development of areas of digital in business and social contexts and their relation to future changes
- understand the different approaches to digital and project management processes and associated tools and techniques
- use a range of tools and techniques to communicate your project to different audiences
- articulate the link between your project and your own personal and professional development.