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  • Sport Marketing (MSc)
  • 2012/2013 entry
  • Contact us
  • Assessment
    • For each module, an essay of 2500 words (25 per cent of the overall mark) and an unseen, two-hour formal examination (75 per cent).
  • Attendance
      • Two-three evenings a week part-time; four evenings a week full-time.
      • From October.
  • Duration
      • Two years part-time or one year full-time.
  • Entry requirements
      • Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent; other qualifications will be considered.
      • Non-native English speakers need to provide proof of English language ability (equivalent to IELTS 6.5 with at least 6.0 in all sub-parts). TOEFL (paper-based: Score of 600, plus 5 in TWE; internet: Score of 100, plus 24/30 in the reading and writing subtests), the Cambridge Certificate of Proficiency in English (Pass at grade B) or the Cambridge Certificate of Advanced English (Pass at Grade A) will also be accepted. If scores are slightly below the required level, students should apply anyway, as a pre-sessional English course may be recommended.
      • A professional or other qualification obtained by written examinations approved by the College.
      • Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

      Find out about our international entry requirements

  • Fees and funding
    • Fees (2012/13)
      • Part-time (home/EU students): £4975 pa
      • Part-time (overseas students): £7050 pa
      • Full-time (home/EU students): £9950 pa
      • Full-time (overseas students): £14,075 pa
  • Location
      • Central London.
  • Teaching

    • Each module is taught over a nine-week period. There will be a three-hour weekly session comprising a face-to-face lecture and a seminar activity.

      We also offer student support and study facilities.

Sport Marketing (MSc) - 2012/2013 entry


  • Overview

    • This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

      The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

  • Why study this course at Birkbeck?
      • Improve your knowledge and understanding of marketing.
      • Learn how marketing applies to the sport industry and sport organisations.
      • Enhance or develop your career in the sport industry.
      • Benefit from Birkbeck’s renowned high-quality teaching and expertise in the delivery of part-time programmes.
      • Watch our video: postgraduate management courses at Birkbeck.
  • Course structure
  • Further study opportunities

    • If you are interested in further research, we offer a PhD/MPhil in Management. 

      Progress to a PhD will normally be dependent on gaining at least a merit grade in the Master’s programme. It will also be dependent on a member of the teaching staff agreeing to act as principal supervisor for your PhD research.

  • Careers information

    • Graduates go on to careers in sports clubs, governing bodies, retail and the media.

  • Apply now