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  • Marketing (MSc / MRes)
  • 2012/2013 entry
  • Contact us
  • Assessment

    • For each module, an unseen two-hour examination (75 per cent of the overall mark) and coursework of around 2500 words (25 per cent of the overall mark).

  • Attendance
      • Two–three evenings a week part-time; four evenings a week full-time.
      • From October.
  • Duration
      • Two years part-time or one year full-time.
  • Entry requirements
      • Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent; other qualifications will be considered.
      • Non-native English speakers need to provide proof of English language ability (equivalent to IELTS 6.5 with at least 6.0 in all sub-parts). TOEFL (paper-based: Score of 600, plus 5 in TWE; internet: Score of 100, plus 24/30 in the reading and writing subtests), the Cambridge Certificate of Proficiency in English (Pass at grade B) or the Cambridge Certificate of Advanced English (Pass at Grade A) will also be accepted. If scores are slightly below the required level, students should apply anyway, as a pre-sessional English course may be recommended.
      • A professional or other qualification obtained by written examinations approved by the College.
      • Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

      Find out about our international entry requirements

  • Fees and funding
    • Fees (2012/13)
      • Part-time (home/EU students): £4975 pa
      • Part-time (overseas students): £7050 pa
      • Full-time (home/EU students): £9950 pa
      • Full-time (overseas students): £14,075 pa
  • Location
      • Central London.
  • Teaching

Marketing (MSc / MRes) - 2012/2013 entry


  • Overview

    • Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing, and will find the programme of study up-to-date, intellectually inspiring and relevant.

  • Why study this course at Birkbeck?
      • A high-level programme in marketing, attracting high-quality, highly motivated students from around the globe.
      • Provides a comprehensive understanding of the relevance and necessity of marketing.
      • Develop objective insights into the subject matter and learn about marketing decision-making processes.
      • Introduces you to the foundation of marketing, the theoretical underpinnings, the marketing mixes, current issues and future trends.
      • Watch our video: postgraduate management courses at Birkbeck.
  • Course structure
  • Study resources
    • We engage in significant collaborative work and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • Further study opportunities

    • If you are interested in further research, we offer a PhD/MPhil in Management. 

      Progress to a PhD will normally be dependent on gaining at least a merit grade in the Master’s programme. It will also be dependent on a member of the teaching staff agreeing to act as principal supervisor for your PhD research.

  • Careers information

    • A number of our graduates either get promoted, or go on within their own work organisations, or branch into new careers in a variety of settings, including local and national government, business and industry. Our qualifications in marketing are designed to provide a foundation both for those wishing to engage critically with the issues of marketing and business and for those wishing to be involved professionally in the process of marketing.

      Possible careers include advertising, media marketing, event marketing, branding and brand management, sponsorship, public relations, marketing management, distribution, account management and market research.

  • Apply now