International Marketing (MSc) - 2013/2014 entry
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Overview
The programme aims to:
- provide a high-level, comprehensive and rigorous understanding of the relevance of international marketing
- allow you to develop insights into the subject matter and learn about marketing decision-making in a global cultural context
- allow you to link theory and practice, and to identify ethical practice
- allow you to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.
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Why study this course at Birkbeck?
- International in scope and will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.
- Makes reference to research findings to provide additional insights into the subject matter.
- Various educational approaches will allow you to develop your decision-making skills and to link theory and practice.
- Accredited by the Chartered Institute of Marketing.
- Watch our video: postgraduate management courses at Birkbeck.
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Professional bodies that recognise this course
Accredited by the Chartered Institute of Marketing.
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Course structure
You will complete the following eight modules and write a 15,000-word dissertation:
- Marketing Research
- International Business Strategy
- Marketing Management
- Marketing Strategy and Planning
- Consumer Behaviour
- Brand Management
- International Marketing
- International Business Ethics.
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Study resources
- The college library provides access to course textbooks, academic and professional journals, and research databases in accounting and financial management.
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Further study opportunities
If you are interested in further research, we offer a PhD/MPhil in Management.
Progress to a PhD will normally be dependent on gaining at least a merit grade in the Master’s programme. It will also be dependent on a member of the teaching staff agreeing to act as principal supervisor for your PhD research.
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Careers information
A number of our graduates either get promoted, or go on within their own work organisations, or branch out into new careers in a variety of settings, including local and national government, business and industry. Our qualifications in marketing are designed to provide a foundation both for those wishing to engage critically with the issues of marketing and business and for those wishing to be involved professionally in the process of marketing.
Possible careers include advertising, media marketing, event marketing, branding and brand management, sponsorship, public relations, marketing management, distribution, account management and market research.
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Apply now
- Application deadlines and interviews
- As early as possible, but no later than September.
- Online application
You can apply online from the link below.
- Application deadlines and interviews