E-Commerce Applications
Learn about e-business models and investigate their relationship with bricks-and-mortar models, research the historical keys to success and failure and recent developments, specify and build an e-commerce website, and examine what is needed to develop and maintain a concept store. This module will be of interest to those planning or working in e-business. Topics include: business models; technical issues (security, integration, availability, scalability and performance, globalisation, tools for measuring performance, mobility and location awareness); business benefits (virtual communities, auditing, costs and benefits of different e-commerce services); advertising and marketing (including search engine optimisation, web analytics and HTML email).
(Prerequisite: Introduction to Web Authoring using XHTML and CSS if studying as part of the Certificate of Higher Education; or equivalent web authoring skills using XHTML and CSS if studying as a short course.)
15 credits at Level 5
Fees vary depending on whether you are a new student or returning to continue a course of study.
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Fees for new students starting courses in the 2012/2013 academic year
£575 : This is the fee for new students starting their studies in the 2012/2013 academic year
You may be eligible for a student loan -
Fees for students already studying with us and continuing on courses started prior to autumn 2012
£400 : Standard fee
£500 : Fee for those who already hold undergraduate qualifications, e.g. Certificates of Higher Education or first degrees
£500 : Fee for international students
Find out more about financial support for continuing students.
Not sure if you're a new or continuing student? See here for more information.
Enrolment |
Start dates and duration |
Venue |
|---|---|---|
| SSCS015H5ACB How to enrol ME(P) Enrol online Please note that this module has pre-requisites. Select the module and start enrolment to find out if you satisfy the requirements. |
Mon 14 Jan 2013, 6pm-9pm 8 meetings |
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| SSCS015H5BCB How to enrol ME(P) Enrol online Please note that this module has pre-requisites. Select the module and start enrolment to find out if you satisfy the requirements. |
Sat 16 Feb-Sat 16 Mar 2013, 9.30am-4.30pm 4 meetings |
Relevant qualifications
This module is part of the following programme(s):