Introduction to Public Relations and Digital Marketing

On this course you will develop an understanding of the basic principles, processes and applications of creative marketing and PR. Via case studies and other examples, you will learn what creative marketing and PR is and what both these tools can or cannot achieve.

You will also examine the role of creative marketing and PR within arts and media organisations, and explore the role and duties of creative marketing and PR practitioners. As part of the course, you will gain experience in the practical and creative aspects of planning and developing a marketing and/or public relations campaign.

You will also gain the knowledge and practical skills for an assistant or executive role. At the end of the course, you will have acquired the necessary writing, planning, presentation and basis management skills necessary to function effectively in a creative marketing and PR role.

Indicative content

  • What is creative marketing? What is public relations?
  • The history and origins of creative marketing and PR
  • Professionalism and ethics
  • Relationship between creative marketing and PR
  • Creative marketing and PR theories
  • The creative marketing and PR industry: in-house, agency, pitching and proposals
  • Creative marketing and PR process
  • Creative marketing and PR methods and techniques: print, visual, audiovisual techniques, the internet, event planning
  • Applications of creative marketing and PR

This short course can be taken as a stand-alone course or it may be available as part of a Certificate of Higher Education.

30 credits at level 4

  • Entry requirements

    Entry requirements

    Most of our short courses have no formal entry requirements and are open to all students. You may have to fulfil specific prerequisites for some intermediate-level or advanced-level courses, but these will be specified where relevant.

    Visa requirements

    If you are not from the European Economic Area (EEA) and/or Switzerland and you are coming to study in the UK, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months’ duration.
    • Courses of less than six months’ duration.
    • Pre-sessional English language courses.

    International students who require a Tier 4 visa should apply for our three-year evening study BA/BSc/LLB degrees, as these are classified as full-time study and qualify for student visa status. If you are living in the UK on a Tier 4 visa, you will not be eligible to enrol as a student on Birkbeck’s part-time evening study degrees.

    For full information, read our visa information for international students page.

  • How to apply

    How to apply

    You enrol directly onto the classes you would like to take, using the Enrol Now link below. Classes are filled on a first-come, first-served basis - so apply early. If you wish to take more than one short course, you can select each one separately and then enrol onto them together via our online application portal. There is usually no formal selection process, although some modules may have prerequisites and/or other requirements, which will be specified where relevant.

First class: Mon 14-Jan-19 6pm-9pm

Class location Central London
Class code FFME031S4ACB

First class: Mon 04-Feb-19 6pm-9pm

Class location Central London
Class code FFME031S4BCB