Sport Management (Postgraduate Certificate): January start

Year of entry


Start date

January 2019


Central London


Fully Approved


One year part-time


Two evenings a week

Other entry years for this course


This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods

It covers several key areas, such as sport event management, sport economics and sport competition design, sport marketing, and sport governance and regulation. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport

The programme is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, sport governing bodies and media organisations. It is also ideal for members of supporters’ organisations, local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries. It is relevant for anyone seeking a broad general education in sport management with a view to switching career into the sport business sector.

We also offer an MSc Sport Management and Marketing and, for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.


  • A comprehensive review of the theory and practice of the business and management of sport. Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
  • The Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Course structure

You take four compulsory modules.

Module groups