Marketing (MSc)

Year of entry


Start date

October 2018


Central London


Fully Approved


One year full-time or two years part-time


Two to three evenings a week full-time or one to two evenings a week part-time, October to June

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Read more


  • A high-level programme in marketing, attracting high-quality, highly motivated students from around the globe.
  • Provides a comprehensive understanding of the relevance and necessity of marketing.
  • You will develop objective insights into the subject matter and learn about marketing decision-making processes.
  • Introduces you to the foundation of marketing, the theoretical underpinnings, the marketing mixes, current issues and future trends.
  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Our MSc Marketing suite (consisting of MSc MarketingMSc International MarketingMSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.
Book an open evening Order a prospectus Contact us

Course structure

You take five compulsory modules, choose three option modules and write a 12,000-word dissertation.

For your option modules, you can choose from Marketing Communications or Digital and Social Media Marketing or Relationship Marketing.

You can also either choose from Corporate Responsibility or International Business Ethics.

Please note that the module Principles of Marketing is for non-marketing students and is a pre-requisite for specialist marketing modules (e.g. International Marketing, Relationship Marketing, Strategic Sports Marketing, Marketing Communications, Public Relations, International Digital Marketing, Retail Marketing and Services Marketing).

Core marketing modules are only available to MSc Marketing suite students: Brand Management, Consumer Behaviour, Marketing Management, Marketing Research, and Marketing Strategy and Planning.

Read more about modules
Visit the Department of Management