International Marketing (MSc)

Year of entry

2018

Start date

October 2018

Location

Central London

Status

Fully Approved

Duration

One year full-time or two years part-time

Attendance

Two to three evenings a week full-time or one to two evenings a week part-time, October to June

This programme will provide you with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing you to develop insights into marketing decision-making in a global cultural context. The programme will enable you to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management, marketing, as well as financial management and accounting.

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    Highlights

    • International in scope and will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.
    • Makes reference to research findings to provide additional insights into the subject matter.
    • Various educational approaches will allow you to develop your decision-making skills and to link theory and practice.
    • Accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide.
    • Our MSc Marketing suite (consisting of MSc Marketing, MSc International Marketing, MSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
    • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
    • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.
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