Year of entry2017
On this course you will develop an understanding of the basic principles, processes and applications of creative marketing and PR. Via case studies and other examples, you will learn what creative marketing and PR is and what both these tools can or cannot achieve.
You will also examine the role of creative marketing and PR within arts and media organisations, and explore the role and duties of creative marketing and PR practitioners. As part of the course, you will gain experience in the practical and creative aspects of planning and developing a marketing and/or public relations campaign.
You will also gain the knowledge and practical skills for an assistant or executive role. At the end of the course, you will have acquired the necessary writing, planning, presentation and basis management skills necessary to function effectively in a creative marketing and PR role.
- What is creative marketing? What is public relations?
- The history and origins of creative marketing and PR
- Professionalism and ethics
- Relationship between creative marketing and PR
- Creative marketing and PR theories
- The creative marketing and PR industry: in-house, agency, pitching and proposals
- Creative marketing and PR process
- Creative marketing and PR methods and techniques: print, visual, audiovisual techniques, the internet, event planning
- Applications of creative marketing and PR.
This Short Course can be taken as a stand-alone course or it may be available as part of a Certificate of Higher Education.
30 credits at level 4
We welcome a wide range of qualifications, from the UK and abroad, and we will also consider your non-academic achievements.
Most of our short courses have no formal entry requirements and are open to all students. You may have to fulfil specific prerequisites for some intermediate-level or advanced-level courses, but these will be specified where relevant.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck.
How to apply
You enrol directly onto the classes you would like to take, using the Enrol Now link below. Classes are filled on a first-come, first-served basis – so apply early. If you wish to take more than one short course, you can select each one separately and then enrol onto them together via our online application portal. There is usually no formal selection process, although some modules may have prerequisites and/or other requirements, which will be specified where relevant.
Fees and payment
With government loans for undergraduate and postgraduate study, fantastic financial support packages and flexible payment options, there’s never been a better time to study at Birkbeck.
Life at Birkbeck
Birkbeck offers a unique combination of evening study and a matchless central London location, right in the geographic and academic centre of the city, giving you exceptional opportunities.
Discover more about our comprehensive range of student services, which offer all the support and assistance you need.
Birkbeck is committed to doing everything we can to help you finance your studies. Find out about what is available, how to apply and the advice and support we provide.
Evening study explained
Birkbeck is London’s only specialist provider of evening higher education. With classes held 6pm-9pm, your days are free to study, work, volunteer, or just do your own thing.
There are lots of ways to come and visit us and meet our staff and former students, including Open Evenings, Open Days and guided campus tours. Discover more here.
Short courses explained
Find out everything you need to know about studying a short course at Birkbeck.
The Birkbeck experience
Birkbeck is different: our classes are held in the evening, so your days are free - to study, work, volunteer or just do your own thing.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck. We can give you the advice and support you need.
Professor Bill Bowring awarded Fellowship of the Academy of Social Sciences
Professor Bowring is a leading expert in the UK on legal and human rights issues in Russia and the countries of the Former Soviet Union, and Eastern and Central Europe.
Professor Martin Paul Eve awarded Medal of Honour in the Humanities and Social Sciences
The Medal of Honour is awarded to laureates of exceptional academic or social distinction, who make a unique contribution to the mutual relationship between faculties and universities.
Public engagement with research
A grant from Research Councils UK will enable Birkbeck to build upon existing public engagement initiatives and enrich our culture of engagement.
Sunil Gupta: In Pursuit of Love
Peltz Gallery, 43 Gordon Square
The Centre for Research on Race and Law - Strategic litigation: Anti-racism in the courtroom?
CLO B01, Clore Management Centre, Tavistock Square, London, WC1E 7JL
Murray seminar - Kim Woods on Speaking Sculptures
Keynes Library, Birkbeck School of Arts, 43-46 Gordon Square
Podcast: Overcoming the odds
Student Warren O'Keefe talks about overcoming homelessness and addiction to achieve his academic goals at Birkbeck.
A day in the life
of Dr James Hammond who visited Chile as part of his research in to earthquakes.
Reframing human-predator relations
Dr Simon Pooley investigates if humans and predators can coexist in areas where habitats are shrinking.