Year of Entry2017
Start dateOctober 2017
1 year part-time
1 evening a week and occasional Saturdays
With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or wanting to change direction, drive innovation and change or plan for start-up.
The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests and decide on the means of delivery and evaluation.
In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively and work collaboratively.
Your marketing plans will demonstrate logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.
Why study this course at Birkbeck?
- Arts and humanities courses at Birkbeck are ranked third best in London and 11th in the UK in the Times Higher Education 2015-16 World University Subject Rankings.
- On successful completion of the programme, you can progress to the MA Digital Media Management.
- You will develop transferable skills for public and private sectors and business start-up, and can focus on a project which is either work-based or personal.
- The programme is delivered by industry practitioners from academic and commercial backgrounds.
- We offer a range of resources and student support to help you while you're studying with us.
- Find out more about studying at Birkbeck.
- Watch videos of our postgraduate students discussing their experience of studying at Birkbeck.
We welcome a wide range of qualifications, from the UK and abroad, and we will also consider your non-academic achievements.
You will be expected to be a graduate with IT skills and to have at least 1 year's experience in training, education, human resources, publishing, marketing or associated media development.
Non-graduates with 3 years' experience and IT skills are also welcome to apply.
International entry requirements
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
Fees and finance
We are committed to doing everything we can to help you finance your studies.
FeesPart-time home/EU students: £ 2650 pa
Part-time overseas students: £ 4825 pa
Teaching and assessment
Our innovative, engaging teaching is designed to support students who are juggling evening study with work and other daytime commitments.
Teaching is in small groups, and students are encouraged to participate and learn through discussion and collaborative work.
Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the programme.
Careers and employability
To help you get ahead in your career, we offer free advice and training and our recruitment consultancy, Birkbeck Talent, can connect you with employers.
Careers and employability
Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.
Find out more about the destinations of graduates in this subject.
We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck.
How to apply
You apply directly to Birkbeck for this course, using the online application.
Need help with your application? Watch videos featuring our academic experts giving advice on applying to Birkbeck and answering some of the most frequently asked questions.
Birkbeck can give you all of the information and help you need to complete your application form, including our online personal statement tool, which will guide you through every step of writing your personal statement.
Application deadlines and interviews
Applications are accepted on a rolling basis, subject to availability of places. We recommend that you apply as early as possible.
Life at Birkbeck
Birkbeck offers a unique combination of evening study and a matchless central London location, right in the geographic and academic centre of the city, giving you exceptional opportunities.
Most of our students live in private accommodation, but we also offer student accommodation and access to the professional services of the University of London Housing Services.
The Birkbeck experience
Birkbeck is different: our classes are held in the evening, so your days are free - to study, work, volunteer or just do your own thing.
Birkbeck is committed to doing everything we can to help you finance your studies. Find out about what is available, how to apply and the advice and support we provide.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck. We can give you the advice and support you need.
Birkbeck is one of the world’s leading research universities. Discover more about our vibrant, intellectually challenging and exciting research culture.
Boost your career
Discover how Birkbeck's unique evening teaching, coupled with our comprehensive careers and employability services, can help you get ahead in a highly competitive job market.
Fees and payment
With government loans for undergraduate and postgraduate study, fantastic financial support packages and flexible payment options, there’s never been a better time to study at Birkbeck.
There are lots of ways to come and visit us and meet our staff and former students, including Open Evenings, Open Days and guided campus tours. Discover more here.
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