Digital Media Management (Postgraduate Certificate)

Year of Entry


Start date

October 2017


Central London


Fully Approved


1 year part-time


1 evening a week and occasional Saturdays

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or wanting to change direction, drive innovation and change or plan for start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests and decide on the means of delivery and evaluation.

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively and work collaboratively.

Your marketing plans will demonstrate logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

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Why study this course at Birkbeck?

  • On successful completion of the programme, you can progress to the MA Digital Media Management.
  • You will develop transferable skills for public and private sectors and business start-up, and can focus on a project which is either work-based or personal.
  • The programme is delivered by industry practitioners from academic and commercial backgrounds.
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Course structure

You take 2 compulsory modules.

To find out more, read our programme handbook.

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