2 years part-time or 1 year full-time
1-2 evenings a week part-time or 2-3 evenings a week full-time, October to June
Other entry years for this course2018
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant.
Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- A high-level programme in marketing, attracting high-quality, highly motivated students from around the globe.
- Provides a comprehensive understanding of the relevance and necessity of marketing.
- You will develop objective insights into the subject matter and learn about marketing decision-making processes.
- Introduces you to the foundation of marketing, the theoretical underpinnings, the marketing mixes, current issues and future trends.
- Accredited by the Chartered Institute of Marketing. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
- Our MSc Marketing suite (consisting of MSc Marketing, MSc International Marketing, MSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
- You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.
- Watch our video: postgraduate management courses at Birkbeck.
- Watch videos of our postgraduate students discussing their experience of studying at Birkbeck.
You take five compulsory modules, choose three option modules and write a 12,000-word dissertation.
For your option modules, you can choose from Marketing Communications or Digital and Social Media Marketing or Relationship Marketing.
You can also either choose from Corporate Responsibility or International Business Ethics.
Please note that the module Principles of Marketing is for non-marketing students and is a pre-requisite for specialist marketing modules (e.g. International Marketing, Relationship Marketing, Strategic Sports Marketing, Marketing Communications, Public Relations, International Digital Marketing, Retail Marketing and Services Marketing).
Core marketing modules are only available to MSc Marketing suite students: Brand Management, Consumer Behaviour, Marketing Management, Marketing Research, and Marketing Strategy and Planning.
- Brand Management
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Marketing Strategy and Planning
Part-time modules - Year 1
Part-time modules - Year 2
- Corporate Responsibility
- International Business Ethics
- International Marketing
- Marketing Communications
- Public Relations
- Relationship Marketing
- Strategic Sport Marketing
MSc Marketing dissertation
We welcome a wide range of qualifications, from the UK and abroad, and we will also consider your non-academic achievements.
Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.
Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.
International entry requirements
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
Fees and finance
We offer advice on all the options for financing your studies. You can pay your fees interest-free by direct debit and postgraduate loans are available for all Home/EU students.
FeesPart-time home/EU students: £ 5475 pa
Full-time home/EU students: £ 10950 pa
Part-time overseas students: £ 8475 pa
Full-time overseas students: £ 16950 pa
Teaching and assessment
Our innovative, engaging teaching is designed to support students who are juggling evening study with work and other daytime commitments.
Lectures, seminars, guest speakers and group work.
We also offer student support and study facilities.
A combination of examinations, coursework and a 12,000-word dissertation.
Careers and employability
To help you get ahead in your career, we offer free advice and training and our recruitment consultancy, Birkbeck Talent, can connect you with employers.
Careers and employability
Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.
Find out more about the destinations of graduates in this subject.
We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck.
How to apply
You apply directly to Birkbeck for this course, using the online application.
Need help with your application? Watch videos featuring our academic experts giving advice on applying to Birkbeck and answering some of the most frequently asked questions.
Birkbeck can give you all of the information and help you need to complete your application form, including our online personal statement tool, which will guide you through every step of writing your personal statement.
Application deadlines and interviews
Apply as early as possible, but no later than September.
Life at Birkbeck
Birkbeck offers a unique combination of evening study and a matchless central London location, right in the geographic and academic centre of the city, giving you exceptional opportunities.
Accommodation and living costs
Most of our students live in private accommodation, but we also offer student accommodation and access to the professional services of the University of London Housing Services.
The Birkbeck experience
Birkbeck is different: our classes are held in the evening, so your days are free - to study, work, volunteer or just do your own thing.
Financial support and postgraduate loans
Birkbeck offers advice on all the options for financing your studies. You can pay loans by interest-free direct debit and postgraduate loans are available for all Home/EU students. Find out about the support we provide.
How to apply
Once you've found the course that's right for you, here's what to do next to get your place at Birkbeck. We can give you the advice and support you need.
Birkbeck is one of the world’s leading research universities. Discover more about our vibrant, intellectually challenging and exciting research culture.
Boost your career
Discover how Birkbeck's unique evening teaching, coupled with our comprehensive careers and employability services, can help you get ahead in a highly competitive job market.
Fees and payment
With government loans for undergraduate and postgraduate study, fantastic financial support packages and flexible payment options, there’s never been a better time to study at Birkbeck.
There are lots of ways to come and visit us and meet our staff and former students, including Open Evenings, Open Days and guided campus tours. Discover more here.
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