• Status: Fully Approved
  • Start date: October 2015
  • Duration:

      2 years part-time or 1 year full-time

    • Attendance:

      1-2 evenings a week part-time; 2-3 evenings a week full-time.

      October to June (3 terms)

    • Location:

        Central London

      • Professional bodies that recognise this course:

        Our MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications, Services and Retail Marketing and Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.

        The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

      Programme overview

      Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

      You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.

      Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

      We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

      We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

      How to apply

      Application deadlines and interviews

      As early as possible, but no later than September.

      Online application

      Marketing Communications (MSc) (Part-time)

      Marketing Communications (MSc) (Full-time)

      Why study this course at Birkbeck?

      • Gain insights into marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.
      • Understand the processes and requirements underpinning organisational decision-making, enabling you to contribute to marketing communications management.
      • Appreciate how marketeres formulate and implement marketing communications policies, programmes and strategies.
      • Accredited by the Chartered Institute of Marketing.
        • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

        Entry requirements

        Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.

        Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

        International entry requirements

        If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

        Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

        Fees

        Part-time home/EU students: £ 5225 pa
        Full-time home/EU students: £ 10450 pa
        Part-time overseas students: £ 7975 pa
        Full-time overseas students: £ 15950 pa

        Payment and Fees Discounts

        Flexible finance: pay your fees in monthly instalments at no extra cost. Enrol early to spread your costs and reduce your monthly payments.

        Fees discounts: If you are a Birkbeck alumni or a member of a union that is recognised by the Trades Union Congress (TUC), you may apply for a 10% discount off your tuition fees.

        Funding and Financial Support

        Finishing your undergraduate degree this year? Current Birkbeck students are eligible for a £10,000 scholarship to fund a part-time Master’s degree starting in 2015-2016.

        Part-time students who are experiencing financial need may apply for assistance from the Birkbeck Alumni Fund Postgraduate Opportunity Bursary.

        Find out more about funding and financial support at postgraduate level.

        Careers and employability

        Graduates can pursue careers in advertising, media and event marketing, public relations, management, and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.

        Find out more about these professions.

        Find out more about the destinations of graduates in this subject.

        We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

        Teaching and assessment

        Teaching

        Lectures, seminars, guest speakers and group work.

        We also offer student support and study facilities.

        Assessment

        A combination of examinations, coursework and a 12,000-word dissertation.

        Our research

        Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

        Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated ‘world-leading’ or internationally excellent.

        Read about Birkbeck research offering insights and expertise to inform business, contribute to economic success and develop ground-breaking technologies.

        Further study opportunities

        If you are interested in further research, we offer an MPhil/PhD in Management.

        Progress to a PhD will normally be dependent on gaining at least a merit grade in the Master's programme. It will also be dependent on a member of the teaching staff agreeing to act as principal supervisor for your PhD research.