Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.
You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.
Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.
How to apply
Application deadlines and interviews
As early as possible, but no later than September.
Marketing Communications (MSc) (Part-time)
Marketing Communications (MSc) (Full-time)
Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.
Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.
International entry requirements
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
Part-time home/EU students: £
paFull-time home/EU students: £
paPart-time overseas students: £
paFull-time overseas students: £
Payment and Fees Discounts
Funding and Financial Support
Careers and employability
Graduates can pursue careers in advertising, media and event marketing, public relations, management, and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.
Find out more about these professions.
Find out more about the destinations of graduates in this subject.
Birkbeck offers a wide range of free careers support and advice for students.
Teaching and assessment
A combination of examinations, coursework and a 12,000-word dissertation.