Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant.
Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.
How to apply
Application deadlines and interviews
As early as possible, but no later than September.
Marketing (MSc) (Part-time)
Marketing (MSc) (Full-time)
You take 5 compulsory modules, choose 3 option modules and write a 12,000-word dissertation.
Please note that the module Principles of Marketing is for non-marketing students and is a pre-requisite for specialist marketing modules (e.g. International Marketing, Relationship Marketing, Strategic Sports Marketing, Marketing Communications, Public Relations, International Digital Marketing, Retail Marketing and Services Marketing).
Core marketing modules are only available to MSc Marketing suite students: Brand Management, Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy & Planning.
Part-time modules - Year 1
Part-time modules - Year 2
MSc Marketing dissertation
For your option modules, you can choose:
Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.
Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.
International entry requirements
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
Part-time home/EU students: £
paFull-time home/EU students: £
paPart-time overseas students: £
paFull-time overseas students: £
Payment and Fees Discounts
Funding and Financial Support
Careers and employability
Graduates can pursue careers in advertising, media and event marketing, public relations, management, and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.
Find out more about these professions.
Find out more about the destinations of graduates in this subject.
Birkbeck offers a wide range of free careers support and advice for students.
Teaching and assessment
A combination of examinations, coursework and a 12,000-word dissertation.