Marketing Communications (MSc)

Programme status: Fully Approved

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.