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Recent publications

Selection of Journal articles

  • Lee, Y-I., and Trim, PR.J. (2015). ‘An exploratory study of how a Korean chaebol’s learning culture facilitates customer service’, Journal of Global Scholars of Marketing Science: Bridging Asia and the World 25 (4), 338-357.
  • Lee, Y-I., and Trim, PR.J. (2013). ‘An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies’, Journal of Global Scholars of Marketing Science: Bridging Asia and the World 23 (3), 314-337.
  • Lee, Y-I., and Trim, P.R.J (2012). ‘How mutually reinforces partnership development: Japanese and Korean Perspective’, Industrial Marketing Management 41 (5), 770-779.
  • Lee, Y-I., Trim, P.R.J., Upton, J., and D. Upton. (2009). ‘Large emergency-response exercises: Qualitative characteristics - A Survey’, Simulation & Gaming: An International Journal of Theory, Practice and Research 40 (6), 726-751.
  • Trim, P. R. J., and Lee, Y-I. (2009). ‘Negotiation oriented simulation exercises that incorporate business continuity and international security’, On The Horizon 17 (4), 378-387.
  • Trim, P.R.J., Jones, N., and Brear, K. (2009). ‘Building organisational resilience through a designed-in security management approach’, Journal of Business Continuity & Emergency Planning 3 (4), 345-355.
  • Lee, Y-I., and Trim, P.R.J. (2008). ‘Placing the Japanese retail sector in context: issues for marketers in overseas companies’, Business Strategy Series 9 (5), 243-248.
  • Lee, Y-I., and Trim, P.R.J. (2008) ‘Entering the South Korean market: a marketing planning process for marketers based in overseas companies’, Business Strategy Series 9 (5), 272-278.
  • Trim, P.R.J., and Lee, Y-I. (2008). ‘A strategic marketing intelligence and multi-organizational resilience framework’, European Journal of Marketing, 42 (7/8), 731-745.
  • Trim, P.R.J., and Lee, Y-I. (2008). ‘A strategic approach to sustainable partnership development’, European Business Review, 20 (3), 222-239.
  • Lee, Y-I., and Trim, P.R.J (2008). ‘The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and Korean managers’, Cross-Cultural Management: An International Journal 15 (1), 62-80.
  • Trim, P.R.J., and Lee, Y-I. (2007). ‘Placing organizational learning in the context of strategic management’, Business Strategy Series, 2007 8 (5), 335-342.
  • Lee, Y-I., and Trim, P.R.J. (2006). ‘Placing customer strategy in the context of a vertical marketing system’, Strategic Change 15 (7/8), 331-339.
  • Lee, Y-I., and Trim, P.R.J. (2006). ‘Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust’, Marketing Intelligence and Planning 24 (7): 730-745.
  • Trim, P.R.J. and Lee, Y-I. (2006). ‘Vertically integrated organizational marketing systems: A partnership approach for retailing organizations’, Journal of Business and Industrial Marketing 21 (3): 151-163.
  • Trim, P.R.J. (2005). ‘The integrated strategic purchasing and focused outsourcing approach’, Strategic Change 14 (7): 381-390.
  • Trim, P.R.J. (2005). ‘Managing computer security issues: Preventing and limiting future threats and disasters’, Disaster Prevention and Management 14 (4): 493-505.
  • Trim, P.R.J. and H. Pan (2005). ‘A new product launch strategy (NPLS) model for pharmaceutical companies’, European Business Review 17 (4): 325-339.
  • Trim, P.R.J. and Lee, Y-I. (2004). ‘Enhancing customer service and organizational learning through qualitative research’, Qualitative Market Research: An International Journal 7 (4): 284-292.
  • Trim, P.R.J. (2004). ‘An integrative approach to disaster management and planning’, Disaster Prevention and Management 13 (3): 218-225.
  • Trim, P.R.J. and Lee, Y-I. (2004). ‘A reflection on theory building and the development of management knowledge’, Management Decision 42 (3/4): 473-480.
  • Trim, P.R.J. (2004). ‘The strategic corporate intelligence and transformational marketing (SATELLITE) model’, Marketing Intelligence and Planning 22 (2): 240-256.
  • Trim, P.R.J. (2003). ‘Strategic marketing of further and higher educational institutions: Partnership arrangements and centres of entrepreneurship’, International Journal of Educational Management 17 (2): 59-70.
  • Trim, P.R.J. (2001). ‘An analysis of a partnership arrangement between an institution of further education and an institution of higher education’, Journal of Further and Higher Education 25 (1): 107-116.

Selection of Books

  • Trim, P.R.J., and Lee, Y-I. (2014). Cyber Security Management: A Governance, Risk and Compliance Framework. Farnham: Gower Publishing. ISBN: 978-1-4724-3209-4 and e-book 978-1-4724-3210-0 and Kindle 978-1-4724-3211-7.
  • Trim, P.R.J., and Upton, D. (2013). Cyber Security Culture: Counteracting Cyber Threats through Organizational Learning and Training. Farnham: Gower Publishing. ISBN: 978-1-4094-5694-0 and e-book 978-1-4094-5695-7 and Kindle 978-1-4094-7457-9.
  • Trim, P.R.J., and Caravelli, J. (Eds). (2009). Strategizing Resilience and Reducing Vulnerability. New York: Nova Science Publishers. Inc. ISBN: 978-60741-693-7.
  • Lee, Y-I., and Trim, P.R.J. (2008). Strategic Marketing Decision-Making in Japanese and South Korean Companies. Oxford: Chandos Publishing. ISBN: 978—1-84334-363-9 (1-84334-363-0).

Reports

  • Trim, P.R.J., and H.Y. Youm (March, 2015)(Editors). Korea-UK Initiatives in Cyber Security Research: Government, University and Industry Collaboration. British Embassy Seoul: Republic of Korea. The report was submitted to the Korean Government and the UK Government on 16th March, 2015 (pp.93).
  • Trim, P.R.J., and H.Y. Youm (March, 2014)(Editors). Korea-UK Collaboration in Cyber Security: From Issues and Challenges to Sustainable Partnership. British Embassy Seoul: Republic of Korea. The report was submitted to the Korean Government and the UK Government on 18th March, 2014 (pp.60).

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