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Anastasia's main research interests are

  • Services Marketing: integrating customer focus across different service types.
  • Relationship Marketing: relational bonds/deterrents, repurchase intentions, customer loyalty/loyalty drivers and customer retention.
  • Loyalty Programs: benefits of loyalty programs in different contexts.
  • Privacy concerns: The effect of consumers’ perceived privacy in loyalty programs.
  • Consumer - Brand relationships: the influence of social media in building relationships online.
  • Luxury experiences: luxury consumption and relationship development.


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