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Recent publications

Articles in refereed journals

  • Stathopoulou, A., Borel, L., Christodoulides, G., & West, D. (2017). Can Creativity in TV Advertising Influence Hashtag Engagement?. Psychology & Marketing. (forthcoming)
  • Stathopoulou, A., & Balabanis, G. (2016). The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high-and low-end fashion retailers. Journal of Business Research, 69 (12), pp. 5801–5808, doi: 10.1016/j.jbusres.2016.04.177
  • Chatzidakis, A., Kastanakis, M., & Stathopoulou, A. (2016). Socio-cognitive determinants of consumers’ support for the fair trade movement. Journal of Business Ethics, 133 (1), pp. 95-109., doi: 10.1007/s10551-014-2347-9


  • Christodoulides, George, Stathopoulou, Anastasia and Eisend, Martin (eds.) (2016), Advances in Advertising Research (Vol. VII), Springer Gabler.

Book Chapters

  • Stathopoulou, A., & Balabanis, G. (2015). Customer relationships across search, experience and credence services. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 1-4). Springer International Publishing.
  • Stathopoulou, A., & Balabanis, G. (2015). Customer relationship development in hedonic and utilitarian Services. In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… (pp. 394-397). Springer International Publishing.

Refereed Conferences

  • Stathopoulou, A., & Balabanis, G. (2017). Luxury Hotels’ Brand Values Projected through Websites: An Examination of Cross-Cultural and Level of Hotels’ Luxuriousness Differences. AMA Global Marketing SIG Special Conference, Cuba
  • Stathopoulou, A., Balabanis, G. & Katsikeas, C. (2016). The Relational Value of Loyalty Programs in Luxury Retailing, Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, Monaco
  • Stathopoulou, A. & Balabanis, G (2016). Can Consumer Privacy Concern be a Thorn for Loyalty Programs?, 2016 Global Marketing Conference (GMC), Hong Kong
  • Stathopoulou, A. & Balabanis, G. (2015). Are Loyalty Programs Effective in High-End Fashion Retailers?, Global Alliance of Marketing & Management Associations (GAMMA), Florence, Italy
  • Stathopoulou, A., Borel, L., Christodoulides, G. & West, D. (2015). Consumer Branded Hashtag Engagement in TV advertising, International Conference of Research in Advertising 2015 (ICORIA), 14th International Conference on Research in Advertising, London, UK.
  • Stathopoulou, A. & Balabanis, G. (2015). The role of perceived privacy in loyalty programs: An insight into how consumers’ perceived loyalty program benefits are affected, EMAC 6th EMAC Regional Conference, Vienna, Austria
  • Stathopoulou, A. & Balabanis, G. (2014). Extended Theory of Planned Behaviour in Service Relationships, 2014 Global Marketing Conference, Marina Bay, Singapore
  • Stathopoulou, A. & Balabanis, G. (2014). What ties customers to hedonic and utilitarian services?, 43rd European Marketing Academy Annual Conference (EMAC), Valencia, Spain
  • Stathopoulou, A. & Balabanis, G. (2014). Service Variations in Customer Relationships, 8th American Marketing Association (AMA) SERVSIG, International Service Research Conference, Thessaloniki, Greece
  • Stathopoulou, A. & Balabanis, G. (2013). Customer Relationships across Search, Experience and Credence Services. 42nd Academy of Marketing Science (AMS) Annual Conference, Monterey, CA
  • Stathopoulou, A. & Balabanis, G. (2012). Customer Relationship Development in Hedonic and Utilitarian Services. 41st Academy of Marketing Science (AMS) Annual Conference, New Orleans, LA
  • Stathopoulou, A. & Balabanis, G. (2011). How Marketing Actions can Influence Customer Relationships across Different Types of Services. 40th European Marketing Academy Conference, Ljubljana, Slovenia (Awarded in the top 20 papers of the Conference and received an EMAC bursary)
  • Stathopoulou, A. & Balabanis, G. (2010). The Role of Social Influence at Different Stages of Service Relationships. 18th International Colloquium in Relationship Marketing, Reading, UK
  • Stathopoulou, A. & Balabanis, G. (2010). The Relationship Development across Different Types of Services. 39th European Marketing Academy Conference, Copenhagen, Denmark
  • Stathopoulou, A. & Balabanis, G. (2009). Conceptualising and Categorizing the Development of Relationships in Hedonic Services. 38th European Marketing Academy Conference, Nantes, France
  • Stathopoulou, A. & Balabanis, G. (2009). Categorizing the Development of Relationships, Second Biennial International Conference in Services Marketing, Thessaloniki, Greece

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