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Biography

Qualifications

  • BSc Economic Science, University of Macedonia, Greece
  • MSc International Marketing Management, Leeds University, UK
  • PhD in Marketing, Cass Business School, City University, UK
  • PG Certificate in Higher Education, Birkbeck University of London

Employment History

Anastasia joined Birkbeck in 2011 as a Lecturer in Marketing. She has worked previously as a visiting lecturer and research assistant at Cass Business School, City University London and ESCP, London. Her teaching experience includes Marketing, Research Methods and Professional Skills. As a research assistant, she has participated in various projects including services marketing, country of origin effect and organizational behaviour. She has also worked as a freelance consultant for various companies in London such as AMR International and Zenith Optimedia, and she continues working as an e-marketing consultant. Her research interests include services marketing, relationship marketing, CRM, e-marketing and consumer behaviour.

Affiliations

  • Fellow of the Higher Education Academy
  • Member of American Marketing Academy
  • Member of  Academy of Marketing Science
  • Member of European Marketing Academy
  • Member of Hellenic Institute of Management
  • Member of Hellenic Institute of Marketing
  • Member of Economic Chamber of Greece

Awards

  • 2006, Best Report for a Multi-Disciplinary Marketing Project, Leeds University
  • 2011, Top 20 papers at European Marketing Academy Conference, awarded with an EMAC bursary

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