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Recent Publications

Journal Articles

  • Wendy Hein, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield (2016). "Gender Justice and the Market: A Transformative Consumer Research Perspective." Journal of Public Policy & Marketing, 35(2), 223-236.
  • Jeff Hearn and Wendy Hein (2015). “Reframing Gender and Feminist Knowledge Construction in Marketing and Consumer Research: Missing feminisms and the Case of Men and Masculinities“. Journal of Marketing Management, 31(15-16), 1626-1651.
  • Wendy Hein and Stephanie O’Donohoe (2014): “The Role of Banter in Young Men’s Improvisations of Masculine Consumer Identities”. Journal of Marketing Management, 30(13-14), 1293-1319.
  • Wendy Hein, Stephanie O’Donohoe and Annmarie Ryan (2011): “Mobile Phones as an Extension of the Participant Observer's Self: Reflections on the Emergent Role of an Emergent Technology”. Qualitative Market Research: An International Journal, Vol. 14, No. 3, pp. 258 - 273.
  • Wendy Hein, Annmarie Ryan, Robert Corrigan (2010): "POV: Point of view... Consumers and ethnographers in perspective...", in Advances in Consumer Research, Volume 37, Eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN.

Book Chapters

  • Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Jon Littlefield, Laurel Steinfield (2018 – in press). “Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives”. In Michael R. Solomon, Tina M. Lowrey (Eds.), The Routledge Companion to Consumer Behavior, Routledge: London.
  • Wendy Hein (2015): Defining the Terrain for Responsible Management Education: Gender, Gender Equality and the Case of Marketing. In Patricia M. Flynn, Kathryn Haynes and Maureen A. Kilgour (Eds.), Integrating Gender Equality into Business and Management Education, (pp. 98 - 121), Greenleaf Publishing: Sheffield.

Conference Presentations

  • Laurel Steinfield, Catherine Coleman, Linda Tuncay Zayer, Jan Brace-Govan, Rob Harrison, Wendy Hein, Jacob Östberg Nacima Ourahmoune and Minita Sanghvi (2017). “Mapping out a Transformative Consumer Research Agenda for Gender & Intersectionalities”, Transformative Consumer Research Conference, Cornell University, 18th – 20th June, Ithaca: NY.
  • Wendy Hein and Shona Rowe (track and roundtable co-chairs) (2016): “Gender, Feminism and Macromarketing”, 41st Annual Macromarketing Conference, Co-chairs Norah Campbell, Marius Claudy and Aidan O’Driscoll, Trinity College Dublin. (roundtable participants: Norah Campbell, Catherine Coleman, Pauline Maclaran, Andy Prothero and Laurel Steinfield.).
  • Ana-Isabel Nölke, Aliette Lambert,  James Fitchett & Wendy Hein (2016): “‘I’ Am Not a Feminist Because…: A Critical Discourse Analysis of Two Social Media Feminism Campaigns”, 13th Conference on Gender, Marketing and Consumer Behaviour, Co-chairs Elisabeth Tissier-Desbordes and Luca M. Visconti, ESCP Paris.
  • Shelagh Ferguson, Joonas Rokka and Wendy Hein (2016): “Videographic and Visual Methods for Studying Gendered Becomings”, 13th Conference on Gender, Marketing and Consumer Behaviour, Co-chairs Elisabeth Tissier-Desbordes and Luca M. Visconti, ESCP Paris.
  • Wendy Hein, Joonas Rokka and Shelagh Ferguson (special session co-chairs) (2016): “Gender Tensions in Digital Spaces: Theories, Methodologies, Visuals and Politics”, 13th Conference on Gender, Marketing and Consumer Behaviour, Co-chairs Elisabeth Tissier-Desbordes and Luca M. Visconti, ESCP Paris.
  • Wendy Hein, Jon Littlefield and Nacima Ourahmoune (2016): “Gender Injustices and Men and Masculinities: A Transformative Approach”, 13th Conference on Gender, Marketing and Consumer Behaviour, Co-chairs Elisabeth Tissier-Desbordes and Luca M. Visconti, ESCP Paris.
  • Laurel Steinfield, Catherine A. Coleman and Wendy Hein (special session co-chairs) (2016): “Transforming the Study and Resolution of Gender Injustices: An Exploration of a Proposed Integrative Framework”, 13th Conference on Gender, Marketing and Consumer Behaviour, Co-chairs Elisabeth Tissier-Desbordes and Luca M. Visconti, ESCP Paris.
  • Wendy Hein, Elizabeth Hirschman (track co-chairs), Catherine Coleman, John Littlefield, Laurel Steinfield, Linda Tuncay-Zayer (2015). “Gender/Equality and Transformative Consumer Research”. Ron Hill, Julie L. Ozanne and Brennan Davis (conference co-chairs), Transformative Consumer Research Conference, Villanova University, PA.
  • Wendy Hein (2015). “Struggling with change: Reflections on gender equality in marketing and interpretive consumer research”. 8th Workshop on Interpretive Consumer Research, University of Edinburgh Business School, Edinburgh, UK.
  • Wendy Hein (2014): "Imagining gender equality: reflections on the teaching of gender in marketing and consumer research”. 39th Annual Macromarketing Conference, Co-Chairs Alan Bradshaw and Alexander Reppel, Royal Holloway University of London, UK.
  • Wendy Hein (2014): "Mapping gender equality in CCT research". 9th Consumer Culture Theory Conference, Co-Chairs John Schouten and Diane Martin, Aalto University, Helsinki.
  • Wendy Hein (2014): “Theorising gender equality in marketing and consumer research”. 12th ACR Gender, Marketing and Consumer Behaviour Conference, Co-chairs Johanna Moisander and Ilona Mikkonen. Aalto University, Helsinki.
  • Wendy Hein (2012): “Gender identity politics and consumption: mobilizing Scottish masculinities through relational consumption practices”, in Advances in Consumer Research, Volume 39, Eds. Zeynep Gurhan-Canli and Cele Otnes and Juliet Rui Zhu, Association for Consumer Research.
  • Wendy Hein (2012): “Relations, rivalry and responsibility: Gendered negotiations of Scottish football fans”, 7th Consumer Culture Theory Conference, Co-Chairs Linda Scott and Soren Askegaard, University of Oxford, Oxford, UK.
  • Wendy Hein (2012): “Fashionably unfashionable: young Scottish masculinities and relational constructions in the marketplace”, in ACR Asia Pacific Advances, Vol. 10, Eds. Ekant Veer and Paul W. Ballantine and Lucie K. Ozanne, Association for Consumer Research.
  • Wendy Hein (2012): ““I love you, Man”: the production of masculinity and male intimacy through consumption of homosocial spaces and practices”, 11th ACR Gender, Marketing and Consumer Behavior Conference, Co-Chairs Carolyn Costley and Lorraine Friend, Queenstown, NZ.
  • Wendy Hein and Stephanie O’Donohoe (2011): “Crossing the line: Gender differences and researcher/researched relationships in interpretive consumer research”. 6th Workshop on Interpretive Consumer Research, University of Southern Denmark, Odense.
  • Wendy Hein (2010): "Ethnography for entrepreneurial discovery and marketing". Invited workshop and poster presentation at Roundtable on Entrepreneurship Education, Accel REE Europe, Stanford Technology Venture Program, Edinburgh, UK.
  • Jacob Ostberg, Diego Rinallo (Chairs), Eileen Fischer, Wendy Hein, Nacima Ourahmoune, and Lorna Stevens (2010): “Consuming Masculinities”, Roundtable at 10th ACR Gender, Marketing and Consumer Behaviour Conference, University of Cumbria, Ambleside, UK.
  • Wendy Hein (2008): “’Banter was had’: Dynamics of group consumption and masculine gender strategies”, 9th ACR Gender, Marketing and Consumer Behavior Conference, Shona Bettany, Susan Dobscha, Lisa O’Malley and Andrea Prothero (Eds.), Simmons College, Boston, MA: Association for Consumer Research.

Dr Wendy Hein