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Sport Business and Event Management

Convenor: Dr Geoff Walters
Assessment: The module will be assessed by exam only (3 hours).

Please note – this module runs in the summer term and teaching will take place on a Tuesday and Wednesday evening over a four week period.

Aims

Since the 1980s the literature on event management has expanded. Sport events are a subsection within the literature and include mega events such as the Olympics, to major events, showcase events and calendar events. The aim of this module is to demonstrate the increasing importance and commercial significance of the sport event industry. It will introduce students to the need to effectively plan, organise and manage sport events by combining event management theory with practical case study examples and challenges students to critically analyse key sport event issues including the planning process; sport event bidding; implementation; marketing and sponsorship; and impacts and legacies.

Learning Objectives

At the end of this course, students should be able to:

  • Demonstrate understanding of the key issues within the sport event industry
  • Critically analyse the economic impacts of sport events
  • Evaluate the processes involved in planning and managing a sport event
  • Critically analyse the reasons why cities and nations bid to host sport events
  • Identify the emerging trends, issues and challenges facing sport events in the 21st century

Background reading

  • Crompton, J (1995) Economic Impact Analysis of Sports Facilities and Events: Eleven Sources of Misapplication, Journal of Sport Management, 9: 14-35
  • Essex, S and Chalkley, B (1998) Olympic Games: Catalyst of Urban Change, Leisure Studies, 17 (3): 187-206
  • Gold, J and Gold, M (eds) (2007) Olympic cities: city agendas, planning and the world’s games: 1896-2012, London: Routledge
  • Horne, J (2007) The Four ‘Knowns’ of Sport Mega-Events, Leisure Studies, 26 (1): 81-96
  • Masterman, G (2009) Strategic Sports Event Management: Olympic Edition, London: Elsevier-Butterworth Heinemann
  • Preuss, H (2006) The Economics of Staging the Olympics: A Comparison of the Games 1972-2008, Edward-Elgar