Marketing Programmes

Marketing is a core function of Business. Our Marketing programmes will help you understand the importance and function of marketing within an organisation. Whether you are new to marketing or already hold a qualification in marketing, we have a programme for you!

All our MSc marketing programmes are accredited by the Chartered Institute of Marketing.

In this video, Professor Douglas West introduces the marketing courses offered by the Department of Management

Marketing Suite

• Marketing (MSc/MRes)
  MSc Marketing will appeal to you if you want to develop a broad-based knowledge and understanding of marketing theories, concepts and principles to become an effective marketing practitioner.
• International Marketing (MSc)
  MSc International Marketing is for applicants who wish to explore the theory, principles and practice of marketing within the global market and in the context of marketing across cultures and countries.
• Marketing Communications (MSc)
  MSc Marketing Communications is designed for recent graduates and/or practising managers who are already familiar with marketing concepts.
• Services and Retail Marketing (MSc)
  MSc Services and Retail Marketing will enable you to develop advanced knowledge and understanding of the theory and practice of retail and services marketing
• Sports Marketing (MSc)
  MSc Sport Marketing links theory and practice to develop further insights of marketing within the sport industry and to use the knowledge gained to embark on a Marketing or Marketing related career within sports.

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