Recent publications

Journal articles

• Lee, Y-I., and P.R.J. Trim (2006) 'Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust', Marketing Intelligence and Planning 24(7): 730-745.
• Trim, P.R.J. and Y-I. Lee (2006) 'Vertically integrated organizational marketing systems: A partnership approach for retailing organizations', Journal of Business and Industrial Marketing 21(3): 151-163.
• Trim, P.R.J. (2005) 'The integrated strategic purchasing and focused outsourcing approach', Strategic Change 14(7): 381-390.
• Trim, P.R.J. (2005) 'Managing computer security issues: preventing and limiting future threats and disasters’, Disaster Prevention and Management 14(4): 493-505.
• Trim, P.R.J. and H. Pan (2005) 'A new product launch strategy (NPLS) model for pharmaceutical companies', European Business Review 17(4): 325-339.
• Trim, P.R.J. and Y-I. Lee (2004) 'Enhancing customer service and organizational learning through qualitative research', Qualitative Market Research: An International Journal 7(4): 284-292.
• Trim, P.R.J. (2004) 'An integrative approach to disaster management and planning', Disaster Prevention and Management 13(3): 218-225.
• Trim, P.R.J. and Y-I. Lee (2004) 'A reflection on theory building and the development of management knowledge', Management Decision 42(3/4): 473-480.
• Trim, P.R.J. (2004) 'The strategic corporate intelligence and transformational marketing (SATELLITE) model', Marketing Intelligence and Planning 22(2): 240-256.
• Trim, P.R.J. (2003) 'Strategic marketing of further and higher educational institutions: Partnership arrangements and centres of entrepreneurship', International Journal of Educational Management 17(2): 59-70.
• Trim, P.R.J. (2002) 'Corporate intelligence and transformational marketing in the age of the Internet', Marketing Intelligence and Planning 20(5): 259-268.
• Trim, P.R.J. (2001) 'A review of educational partnership arrangements in further and higher Education: Pointers for managers in further education', Research in Post-Compulsory Education 6(2): 187-203.
• Trim, P.R.J. (2001) 'A framework for establishing and implementing corporate intelligence', Strategic Change 10(6): 349-357.
• Trim, P.R.J. (2001) 'An analysis of a partnership arrangement between an institution of further education and an institution of higher education', Journal of Further and Higher Education 25(1): 107-116.