Recent publications

Leelapanyalert, K. and Ghauri, P. (2007) “Managing International Market Entry Strategy: The Case of Retailing Firms”, Advances in International Marketing, 17:193-215.

Refereed Conferences

Leelapanyalert, K. and Ghauri, P. (2007) “Internationalisation Process of Marks and Spencer in Emerging Markets”, 4th Asia Pacific Retail Conference, Oxford Said Business School and Mahidol University’s College of Management, Bangkok, Thailand. (Received Bursary Award from Oxford Said Business School.)

Leelapanyalert, K. and Ghauri, P. (2007, April 13-14) “International Marketing Strategy of UK Retailers investing in Asian Market”, 34th Academy of International Business - UK Chapter Conference, King’s College, London, UK.

Leelapanyalert, K. (2005, June 2) “An Investigation into the Factors influencing Internationalisation of Retailing Firms”, The Annual Doctoral Conference 2005, The University of Manchester, UK. (Received ‘The Excellent Synopses’ Award.)

Leelapanyalert, K. and Ghauri, P. (2005, May 29-31), “An Investigation into the Factors influencing Internationalisation of Retailing Firms”, 13 rd Consortium for International Marketing Research (CIMaR), Autonomous University of Barcelona at Bellaterra, Spain.

Leelapanyalert, K. (2005, April 8-9), “The Role of Market Orientation in International Retailing: The Case of Marks& Spencer”, Doctoral Colloquim, Academy of International Business - UK Chapter Conference, University of Bath, UK. (Received ‘The Most Promising Thesis’ Award.)

Leelapanyalert, K. and Ghauri, P. (2005, April 8-9), “An Investigation into the Factors influencing Internationalisation of Retailing Firms: The Case of Marks & Spencer”, 32nd Academy of International Business - UK Chapter Conference, University of Bath, UK, CD-Rom.

Leelapanyalert, K. (2004, July 10-13) “The Role of Market Orientation in International Retailing”, Doctoral Consortium, Academy of International Business - Annual Meeting Conference, Stockholm, Sweden