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Aikaterini Valvi

Research Student

Department of Management
Birkbeck, University of London
Clore Management Centre
Torrington Square,
London WC1E 7JL, UK


Aikaterini C. Valvi BSc, MSc, PhD(c) is with the Department of Management, Birkbeck, University of London, UK. She completed her studies in Business Administration at the Technological Educational Institute of Athens, Greece and received her Masters Degree in Management from Birkbeck, University of London, UK. Currently she is a teaching assistant at the same department. Her research interests include advertising and marketing theory, customer behaviour in electronic and mobile commerce settings, public administration, citizen satisfaction, entrepreneurship, management and Internet addiction. She has published certain of her results in international journals (e.g. Electronic Commerce Research) and conferences (e.g. 17th IBIMA, QMEAS 2009).

Publications (Article Papers)

  • Valvi, Aikaterini C. (with Fragkos, K. C.) (2012). Critical Review of the e-Loyalty Literature: A Purchase-Centred Framework. Electronic Commerce Research, Vol. 12 no. 3. DOI: 10.1007/s10660-012-9097-5 (Springer, Impact Factor 2011: 0.971).
  • Valvi, Aikaterini C. (with Frangos, C. C., Fragkos, K. C., Sotiropoulos, I. & Manolopoulos, G.) (2012). Factors Affecting Customers; Decision for Taking out Bank Loans: A Case of Greek Customers. Journal of Marketing Research & Case Studies, Vol. 2012, DOI: 10.5171/2012.927167.
  • Valvi, Aikaterini C. (with Fragkos, K. C. & Frangos, C. C.) (2012). The International Monetary Fund, the World Bank and Financial Stability: The Case of Russian and East Asian Financial Crises. Journal of Economics Studies and Research, Vol. 2012, DOI: 10.5171/2012.904328


  • Member of European Marketing Academy (EMAC)
  • Member of Academy of Marketing


  • Birkbeck, University of London, BEI (Business Economics and Informatics) Studentship for 2011/2012
  • Victor NG Postgraduate Bursary 2010/2011 from Birkbeck, University of London
  • 4th prize: Essay on “Youth and Entrepreneurship: challenges, obstacles, and perspectives” in the 15th Greek Competition of Economic Review (Oekonomike Epitheorisi).

Aikaterini Valvi

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