Advertising-related landing pages

From time to time the need will arise for a special web page (or set of pages) to be created as part of an advertising campaign, to serve as an entry point (a landing page or site) either at the top level of the corporate site or within a School or Department site.  The procedure that is followed when such a page/site is required by a School or Department (the client) is as follows.

1. The client, either directly or via External Relations, contacts the Web Manager (a.tribe@bbk.ac.uk, 020 7380 3190) to discuss the details of the requirement, including the desired URL, so that it can be determined whether this is available and suitable.  This contact must be made at least one month prior to the required go-live date for a single landing page, but at least two months prior to the required go-live date for a more complex landing site.
   
   
2. The client (or External Relations) sends any guideline artwork to the Web Manager as soon as this is available, together with full details of link-through URLs etc so that work can start on the creation of the landing page.  Google Analytics tracking code will be embedded within the landing page/site as a matter of course, with usage reports being emailed to the client on a weekly or monthly basis as appropriate.
   
   
3. The Web Assistant creates the landing page/site at a development location or at the agreed URL, whichever is appropriate.
   
   
4. The client checks the page/site and reports any problems to the Web Assistant.
   
   
5. The Web Assistant addresses any problems raised by the client.
   
   
6. The client carries out final checks and signs off the landing page/site.
   
   
7. The Web Assistant sets the site live.
   
   
8. The client informs the Web Assistant of any problems that are reported with the operation of the page/site, which are addressed as appropriate.