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Football in the Digital Age

Edited by Sean Hamil, Jonathan Michie, Christine Oughton and Steven Warby

For the first time, all the major figures in the business of football are brought together in one comprehensive volume. The FA, the Premier League, the Football League, the PFA, the Football Supporters Association, the Coalition of Football Supporters, analysts, lawyers and academics, all give their unique insights on where the game is today and where it is heading. An essential one-stop reference work for anyone interested in the future of football.

 

CONTENTS

Foreword
Johan Cruyff
Preface and acknowledgements

1. Whose game is it anyway?
Sean Hamil, Jonathan Michie, Christine Oughton and Steven Warby

Part I Another Fine Mess

2. Football finances: too much money?
Gerry Boon
3. Reforming football's boardrooms
Tom Cannon and Sean Hamil
4. The players' perspective
Gordon Taylor
5. Why football needs a regulator
Rogan Taylor

Part II Implications of the BSkyB/Manchester United case

6. The attempted takeover of Manchester United by BSkyB
Peter Crowther
7. The MMC's inquiry into BSkyB's merger with Manchester United plc
Nicholas Finney
8. Sneaking in through the back door? Media company interests and dual ownership of clubs
Adam Brown

Part III The new commercialism and PLCs

9. The changing face of football: a case for national regulation?
John Williams
10. Tomorrow's football club: an inclusive approach to governance
Mark Goyder
11. Football, fans and fat cats: whose football club is it anyway?
Kevin Jaquiss

Part IV International Developments

12. International developments and European clubs
Andy Walsh
13. Sport and the law: the influence of European Union competition policy on the traditional league structures of European football
Alasdair Bell
14. Commercialisation and fan participation in Germany
Stuart Dykes
15. The struggle for democracy at FC Barcelona and the case for a European independent
L'Elefant Blau

Part V Financing and accounting for clubs

16. The financial performance of football stocks
Nigel Hawkins
17. Playing in a different league
Tony Dart
18. Football club balance-sheets: fact or fantasy?
Lee Manning
19. Business management issues
Robert Matusiewicz
20. Achieving best practice
Stephen Morrow

Part VI the Restrictive Practices Court case and league balance

21.The Restrictive Practices Court case, broadcasting revenues and league balance
Peter Sloane
22. Football rights and competition in broadcasting
Martin Cave
23. Hearts, minds and the Restrictive Practices Court case
Stefan Szymanski
24. The Restrictive Practices Court case: implications for the Football League
Richard Scudamore

Part VII Nurturing the grass-roots: local clubs and community involvement

25. Partners for progress
Tom Pendry MP
26. Kick Racism out of Football
Piara Power
27. The future of football: safe in whose hands?
Tony Clarke MP
28. The Football Task Force and the grass-roots
Chris Heinitz

Part VIII The Football Task Force

29. The Task Force and the future regulation of football
Andy Burnham
30. Facing football's future: the Task Force and beyond
Nic Coward
31. The Football Task Force: a Premier League view
Mike Lee
32. The Football Task Force and the 'regulator debate'
Adam Brown

Part IX Do we need an OFFOOT?

33. Why football needs an independent regulator
Gerry Sutcliffe MP
34. Uniting the fans
Alison Pilling
35. Self-regulation or regulation?
Brian Lomax

Notes on the contributors
Notes

Reviews of Football in the Digital Age

David Conn, When Saturday Comes , May 2000:

"This is the latest impressive contribution from Professor Jonathan Michie and his colleagues at Birkbeck College to the campaign for football to be run for the benefit of those who love it, not just the few who make money out of it.....A unified programme emerges from these pages, a call for widespread supporter ownership and involvement in the running of clubs...The supporters' fightback has evolved from gut-instinct distaste of greedy Premiership chaiemen to a considered alternative manifesto. This admirable book represents another landmark in that process."

Four Four Two, May 2000

"Football in the Digital Age is refreshingly contemporary. It...will be read by concerned fans who will then set about changing the many things that ail the game."

Manchester United Magazine, May 2000:

"Football in the Digital Age...takes a serious approach to what is, after all, a serious issue: the future of our game. For students of football whose interest goes deeper than the 4-4-2 formation and the offside trap, this is as comprehensive textbook as you will ever find."

Alex Reid, Morning Star :

"The fightback to reclaim the people's game is well under way and books such as Football in the Digital Age are a great example of this. Chapters range from issues surrounding the football task force, to first-hand accounts from those at the heart of the campaign to stop the BSkyB from taking over Manchester United and an insider's report from the Monopolies and Mergers Commission on the same subject - and a whole lot more. The editors' last book, A Game of Two Halves , played a huge part in mobilising supporters into presenting their demands on the game as a united force - and received widespread acclaim as a result. This latest publication develops further the themes in the earlier book, looking at how it is possible for fans - and not just shareholders - to organise against the corporate takeover of their game and how they can influence the decision-making process at their own clubs. Football in the Digital Age is an easily accessible book, with its short but extremely informative chapters written by experts in a whole host of subjects relating to the game. Contributor after contributor rails against the monopolies and cartels which try to wield their financial muscle through every facet of the game. Yes, football is just a game, but as this book shows, it is one which has important social and cultural implications and deserves greater respect than just a glance at the results on a Saturday afternoon. So, when that history of the game is written, Birkbeck College's department of management will take a central place in the story of how football was won over as a democratic force."

From Amazon.co.uk:

A thought-provoking analysis of the future of football

It's a measure of the startling transformations that the national game has undergone in the last few years, that one of the most interesting books to be published on football this year is not the ghost-written revelations of an England striker or the bitter score-settling of an ex-manager, but rather a collection of academic essays. Forget the goals and the glory, the penalty shoot-outs and the sex scandals, "Football in the Digital Age" deals with what is really happening to the modern game. The editors have assembled a wide-range of essays dealing with the critical issues facing football in this country: how clubs are financed, European Union legislation, restrictive practices, media acquisitions and the case for independent regulation. There are more than thirty essays and while their quality varies somewhat, the overall collection is impressively comprehensive and in-depth, and manages to be continually thought-provoking and intelligent. Although essentially an academic work, there is enough here to inform and challenge anybody interested in the future of British football, from fans wishing to have more say in the running of their local club, to economists and policy-makers interested in this increasingly important sector of the economy. tom.campbell@nmkadapt.co.uk

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