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Personal Branding 101

Venue: Birkbeck Main Building, MAL 354

This event has ended.

A dynamic personal brand is something  that is a pre-requisite for career success in the modern workplace with people carving out corporate careers and more people becoming businesses of one and choosing portfolio careers as freelancers.

Everyone is unique and in a crowded recruitment space, you must be able to communicate your expertise, values, skills and goals or risk fading into into the background. This workshop will give you tips on crafting a Personal Brand that will feel polished and authentic for you, helping you raise your professional visibility.


We will cover:

  • What is a exactly is Personal Brand?
  • Why personal branding is essential for your career success
  • Developing and establishing our own personal branding statement
  • How to put a strategy together to raise your professional visibility and tools to help you track and measure it.


Birkbeck Futures workshops are interactive sessions with a  Q&A session and we encourage you to come prepared to ask questions and share your thoughts on the topics at hand. 

**This event is exclusive to Birkbeck Students and Graduates**

Contact name:

  • Mrs Anna Gordon -

    As an experienced Career Coach, Anna shares her passion for personal development with students looking to craft a story around what has led them to where they are today and  how they  can align themselves  with what they want to be part of in the future.  

    Anna has worked with ambitious students and  professionals from many different sectors at all stages of their career helping them foster a positive self-image, articulate  their unique strengths, skills and passions in order to find a career they will love.