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Postgraduate taster lecture: The changing face of retailing

Venue: University Square Stratford Campus, 1.18

This event has ended.

Whether you're a graduate who is thinking about postgraduate study in our Department of Management or a retail professional interested in learning more to take back into the workplace, join us at our Postgraduate Taster Lecture on the 12th November.

This lecture will begin with an introduction to Birkbeck's Department of Management before a 45 minute taster lecture from Dr Benedetta Crisafulli, PhD, MRes, MSc, FHEA, a lecturer in marketing at Birkbeck, University of London.

It invites students and professionals, who are interested in retailing and/or in postgraduate study, to learn more about how the changing consumer demands influence decisions in the retailing sector. In particular, attention will be paid towards the idea of creating experiential shopping experiences, a topic of relevance for both academics and practitioners.The lecture will include a range of topics within the domain of retail and customer experiences.

Throughout the lecture, attendees are welcome to participate by actively asking questions.

This a free event but spaces need to be booked in advance. 

Book your place here!

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