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UpSkill: An insider's guide to the marketing industry - what you do and what it takes to succeed

When:
Venue: Birkbeck Main Building, MAL 633

This event has ended.

If you thought you knew everything about Marketing, think again!

Marketing is an industry that is constantly changing. To succeed in this sector, you need to consume as much information as you can around the marketing ecosystem and build the foundational knowledge that will help you stand out from the crowd.

UpSkill is delighted to host Alex Moorhouse, Growth Marketing Consultant (and Founder) who will share his industry knowledge, expertise and passion for the Marketing sector.

Alex is the founder of Posito, a marketing consultancy that helps businesses capitalise on the latest industry changes. He has a BSc in Behavioural Sciences, an MA in Marketing and over 15 years' agency marketing communications experience. He has launched startups, scaled market disruptors and led integrated projects for global brands.

Alex combines industry experience with an entrepreneurial fascination and has judged for Mass Challenge and mentored for NatWest’s Entrepreneurial Spark. His book The Seen Startup guides startups through the early stages. He is the creator of a Meetup group of over 4,500 members for whom he runs regular events. He has also tutored students topics such as ‘organisational behaviour’ at degree level.

 

Who should attend this event?

Anyone who is interested in pursuing a successful career in Marketing or wants to improve their commercial awareness around the sector.

 

Alex will be giving practical insights into:

- Differences between academia and industry

- Areas where graduates gravitate

- What you do and what is required each day

- What it takes to succeed and get ahead

- Where the future is taking us


UpSkill Events conclude with an interactive Q&A session and we encourage you to come prepared to ask questions and share your thoughts on the topics at hand. 

**THIS EVENT IS EXCLUSIVE TO BIRKBECK STUDENTS AND GRADUATES**

Contact name:

Speakers

Alex Moorhouse