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Business & Professional Communication lecture series - Prof. Mark Petticrew

Venue: Birkbeck Clore Management Centre, Room 203

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Public health has been defined as “the process of mobilizing and engaging local, state, national, and international resources to assure the conditions in which people can be healthy.” Public health research requires collaborations between many disciplines, and many methodological approaches. One strand of public health research involves analysis of the strategies used by the tobacco, alcohol, gambling and other industries to promote their products. This often involves analysis of their communication strategies and they language they use, and how they use it. This talk will present a brief history of this research, with historical and modern examples.


Mark Petticrew is Professor of Public Health Evaluation in the Faculty of Public Health and Policy at the London School of Hygiene and Tropical Medicine. He is Director of the Public Health Research Consortium (PHRC, and is also a member of the Policy Innovation Research Unit (PIRU:, both of which are funded by the Department of Health Policy Research Programme.

He is also Co-Director with Prof. Karen Lock of the NIHR School for Public Health Research at LSHTM (see  His main research interests are in evidence-based policymaking, and the evaluation of the health effects of public policies, as well as having a focus on the commercial determinants of health – that is, the influence of the tobacco, alcohol, gambling, food and other industries on public health and policymaking.

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