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Business & Professional Communication lecture series - Prof. Mark Petticrew

When: β€”
Venue: Birkbeck Clore Management Centre

No booking required

Public health has been defined as β€œthe process of mobilizing and engaging local, state, national, and international resources to assure the conditions in which people can be healthy.” Public health research requires collaborations between many disciplines, and many methodological approaches. One strand of public health research involves analysis of the strategies used by the tobacco, alcohol, gambling and other industries to promote their products. This often involves analysis of their communication strategies and they language they use, and how they use it. This talk will present a brief history of this research, with historical and modern examples.

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