Birkbeck, University of London
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E-business   This is a photoband showing various images - man using a lap-top computer, http prompt and the Lloyds building in London
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E-business
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  Welcome
   
 

E-business is here to stay and growing…

E-business raises new technological, economic and managerial challenges for businesses and public and private sector organisations. After the irrational exuberance of the late 1990s came the tech gloom, and now there is talk of the second Internet Revolution. Despite these mood swings, e-business continues to forge ahead. Some of the online firms that survived the first crash – Amazon, e-Bay and Google, for instance – have become global brands. The spread of broadband has altered the way consumers work, shop, do business or entertain themselves. Peer-to-peer networks and blogs have altered notions of community. The world around us is changing.

Where are these changes headed? What will be the business landscape in the future? What are the new sources of corporate competitiveness? How will the myriad legal battles associated with the online world be resolved? What technologies will come to dominate and why? These questions are not easy to answer, but the E-business programmes at Birkbeck provide a first step towards understanding the guiding principles behind the Internet revolution. These programmes help us to assess the past and to analyse the future of e-business.

Conventional businesses have gradually incorporated the best elements of e-business as part of their day-to-day practice. Online shopping is not a novelty, but a means of reducing drudgery. The road to e-business is not paved with gold, but it does lead somewhere. The toolkit is created by collecting the most relevant element of various academic disciplines: computer science, business management, and economics.

We promise E-business students:

  • an academic culture of a world-class research university
  • a prestigious University of London qualification in E-business
  • inspirational teaching motivating you to rethink E-business and gain cutting edge profound understanding of the technological, economic and managerial challenges E-business raises for businesses, and public and private sector organisations.

Download information sheet on new MSc/MRes/PgDip E-business and Innovation programmes NEW (pdf)
   
Since 1999,
286 students have graduated from our programmes.
Page Sands, Msc in ebusiness

Page Sands, MSc E-business.

As a full-time international student, it was important to Page that he could study for his MSc in a world-class research environment. "I had heard about Birkbeck's reputation in America and I wanted to study in an internationally respected setting," he says.

"I met students from all over the globe: America, Taiwan, Brazil, France, Poland, Nigeria... Since Birkbeck is located in central London it naturally draws students from a variety of countries. I opted for MSc E-business because I wanted to know how people leverage the web and new technologies, and how this challenges traditional firms and markets."
 
*  Last Modified: 25 April 2008