CIMR is delighted to welcome a new Birkbeck staff member.
Dr Manto Gotsi is a Senior Lecturer in Marketing at Birkbeck, University of London. Previously she has held academic positions at Westminster, Cardiff, Brunel, Aberdeen and Strathclyde.
Manto’s research focuses on the management of paradoxes – how organizational leaders, teams and individuals effectively respond to competing demands and resulting tensions. She studies paradoxes in innovation management, corporate (re)branding, entrepreneurship and other areas. The theoretical lens that she employs varies depending on the study, but she enjoys using an identity lens. Manto’s work has been published in Human Relations, Journal of Product Innovation Management, European Journal of Marketing, Technological Forecasting and Social Change, and International Small Business Journal, among others.