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The 2013 CAMIS, KSMS & GAMMA Joint Symposium

The 2013 CAMIS (Centre for Advanced Management and Interdisciplinary Studies), KSMS (Korean Scholars of Marketing Science) & GAMMA (Global Alliance of Marketing and Management Associations) Joint Symposium was held at Birkbeck, University of London on 4th January

The 2013 CAMIS, KSMS & GAMMA Joint Symposium

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The 2013 CAMIS (Centre for Advanced Management and Interdisciplinary Studies), KSMS (Korean Scholars of Marketing Science) & GAMMA (Global Alliance of Marketing and Management Associations) Joint Symposium was held at Birkbeck, University of London on 4th January. The theme of the symposium was “Bridging Europe and Asia in Marketing and Management Theory and Practice”, and contributing authors were based at universities in Finland, Hong Kong (China), India, Netherlands, the Republic of Korea, Spain, Sweden, the UK and the USA.

The two co-chairs, Professor Sunmee Choi, Yonsei University and Dr. Peter Trim, Director of CAMIS, Birkbeck, each provided a welcome address. Although CAMIS was established to produce insights, concepts and frameworks and facilitate knowledge transfer between the private and public sectors, this was the first time that it had hosted an international symposium on such a scale.  After the address, the symposium was officially opened by Professor Eunju Ko, Yonsei University, President of GAMMA and former President of the KSMS.

Involvement with CAMIS is critical to the objectives of GAMMA which include strengthening cooperation between marketing academics and organizations worldwide. KSMS, which represents marketing professionals in academia and business, was fully supportive of the event and instrumental in making the symposium the success that it was.

In addition to the 23 papers listed, there were presentations from the editors of the International Journal of Advertising, the Journal of Global Scholars of Marketing Science, and the Journal of Global Fashion Marketing. A representative from Taylor & Francis, the British publisher, also delivered a presentation which reinforced those given by the three representatives from academic journals. Various topics were covered including how academics could select a journal for publication and what they needed to do in order to increase the possibility of getting published.

Due to the large number of papers which successfully passed through the review process, it was decided to organize a number of parallel sessions. There were four sessions in total: Luxury and Fashion Brand Management; Global and Tourism Marketing; Marketing and Service Strategy; and Social Media and Relationship Marketing. What emerged from the deliberations was that marketers need to be more aware of cultural value systems and their effect on customer purchase decisions.   This provided  food for thought for future sessions.

Dr Peter Trim said of the event:

“The 2013 CAMIS, KSMS & GAMMA Joint Symposium” was a great event. We covered many important topics and learned a great deal from each other. Those of us involved in marketing are aware that the marketing body of knowledge is complex and cross-cultural research involving quantitative and qualitative  approaches  can be used singly or in unison to unravel the complexities identified. The papers presented covered every facet of marketing knowledge and by integrating marketing knowledge with management knowledge, it is possible to provide deeper insights into how marketers manage the marketing process. Another point to emerge was that marketing academics can, through collaboration with academics in other parts of the world, undertake research that provides insights into how changes in consumer behaviour influence branding and product innovation.

The postgraduate management students at Birkbeck thoroughly enjoyed the experience as they considered it research focused and intellectually stimulating. The evening culminated in dinner at a London restaurant and it was marvelous to have Mr. Warwick Morris, former British Ambassador to the Republic of Korea (2003-2008) and Chairman of the Anglo-Korean Society as our guest of honour.  I am deeply indebted to Professor Kyung Hoon Kim, Executive Secretary of KSMS for the time and effort he put into the event, and his photography. Indeed, the friendships developed bode well for the future and it is hoped that Birkbeck will  continue to host similar events”.

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