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Let’s join the fashion club; or how ‘Rihanna’s horror show’ may represent retail avant-garde

Dr Wendy Hein, Lecturer in Management, explores recent developments in the fashion industry

Let’s join the fashion club; or how ‘Rihanna’s horror show’ may represent retail avant-garde

Today, 5 March 2013, sees the launch of popstar Rihanna’s new fashion range in collaboration with high street store River Island. Dr Wendy Hein, Lecturer in Management, explores recent developments in the fashion industry and debates whether this collaboration will go down in history as a marketing milestone or misplaced experiment.

Read the post on the Birkbeck Comments blog.

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