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A taste of honey?

Birkbeck student Renato Matos brings honey straight from his native Brazil to Britain.

Birkbeck student Renato Matos brings honey straight from his native Brazil to Britain.

Soon the British consumer will be able to add another item to the long list of attractors that we associate with Brazil. Along with football, Samba and XXXL Steaks, we will soon learn just how good Brazil's indigenous honey is.

Students at an Enterprise Hub event were able to hear about Renato's plans for the first time, and taste the honey. The feedback was that it was sensational: something like Manuka honey, although honey sourced from Brazil will be far cheaper.

But the reality is that for many entrepreneurs bringing a new product to market can be a bitter sweet experience.

Rivals can launch "me-too" products, confuse consumers with similar sounding names, logos and packaging, and undermine product claims through innuendo and false rumors.

The Intellectual Property and University Entrepreneurship Conference (April 19)  at Birkbeck will be helpful to anyone thinking about setting up a business.

Find out what Renato and other entrepreneurs can do to develop and protect the value of their businesses by using various strategies to preserve their intellectual property, including their brand identity and product design.

Sign up now as places are limited! Learn all you need to know about IP protection.

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